Sabrina is a seasoned digital marketing manager with 10+ years of B2B & B2C experience in the tech and SaaS space. She is focused on building and implementing strategies that innovate, create awareness, and generate demand. Sabrina executes brand/product development through strategic alignment, passion, resolute focus, and inspired teams.
Top 5 Packaging Trends for 2021 & Beyond
The current pandemic has had unprecedented impacts on the world. Many businesses are exposed to risk as international supply chains are vulnerable, competition is higher than ever and margins are low. If nothing else, COVID-19 has changed the way businesses and supply chains operate, and how consumers buy.
In these unpredictable times, businesses need to think smarter and actively adapt new strategies to bounce back. To stay ahead of consumer demands, outshine the competition and increase your revenue, it’s time to explore the top 5 packaging trends for 2021:
1. Eco-friendly & Sustainable Packaging:
According to the Global Web Index, approximately 61% of Millennials are happy to pay more for environmentally-friendly products. With the ever-growing number of eco-conscious consumers, the sustainable packaging trend is assured to continue into 2021 and beyond. As a result, many businesses are testing new innovative ways of designing and producing their packaging. Shifting from traditional packaging materials to new eco-alternatives enables companies to reduce their environmental and carbon footprint, while simultaneously saving on costs.
Berica Packaging, New Zealand’s leading supplier of presentation packaging for fresh foods, wine, and liquor, can help you go green. 100% Kiwi owned and operated, Berica’s mission is to supply sustainable packaging that helps fight the global battle against plastic waste and carbon emissions. From recyclable and reusable plastics to plant-based packaging and compostable containers, the options are endless for the environmentally-conscious buyer.
2. Personalised Packaging:
New Zealand is bouncing back from the impact of COVID-19 quicker than expected, but the uncertain times of lockdowns and isolation have stimulated the need for reliable products. Personalising and customising your products shows consumers you care about going the extra mile and want to make your packaging look extraordinary and professional.
If you are able to segment your customers into identifiable groups you can develop a targeted experience for each. A study revealed that 98% of marketers agree that personalisation helps advance customer relationships. 70% of those marketers also claim personalisation has a strong impact on delivering better customer experiences and boosts their loyalty.
Thanks to technology digital printing makes custom packaging possible. If you’re packaging any products in 2021, personalised designs and messaging will help you differentiate your business and create a positive brand image. To engage consumers and boost sales, Berica offers amazing packaging designs to supermarkets, wineries and breweries, bakery’s, cafes, hamper companies and more!
3. Customised Packaging Logo
Does your brand tell a story that will entice consumers to choose you? If not, now is the time to make the switch.
There are millions of stunning logo designs that can be created for food and beverage branding. A design trend seen in 2021 is reducing the use of black and white, and incorporating softer colours. Professional graphic designers and specialized agencies can help you achieve your perfect logotype, or there are many free online tools to create your own:
Get inspired and showcase your business’s personality with a customised idea that will capture the attention of buyers.
4. Clear Typography On Packaging:
Having a busy schedule seems to be a fact of life these days, no matter who you are.
Consumers want to get in and out of stores quickly, so creating a packaging design that facilitates speedy, easy shopping is a must.
Have you reviewed your current packaging composition lately? Are the fonts easily legible up-close and from afar? If not, your product may get missed and stay on the shelf.
An important element that can help solve this challenge is incorporating clear typography into the design. This makes reading the copy from a distance easier and without the other design elements being a distraction. This concept coupled with a vivid colour palette helps catch shoppers’ eyes and identifies the product as a want or need, and subsequently, an item to be purchased.
5. Reassuring Packaging Copy:
The buying decision is most often made the moment a consumer picks up a product and reads the packaging copy for the first time. While packaging is about visual aesthetics having a copy that strikes the perfect balance between being catchy and informative can seal the deal.
In 2021 companies are leveraging marketing psychology to connect with buyers, promote their goods and influence purchasing decisions. If you can solve consumer problems, wants or needs then your business will earn customer loyalty and your sales will soar.
Need Help With Your Packaging To Meet 2021's Demands?
With all of the packaging opportunities available it’s time to ditch those outdated designs and replace it with a sleek new version. With 20 years of industry experience, Berica’s expert team can help your business build a strong brand identity. With innovative packaging concepts that are sustainable and game-changing for consumers, you will flourish in the market.
About Berica Packaging
Berica is New Zealand’s leading supplier of presentation packaging for fresh foods, wine, and liquor. With 20 years of industry experience, Berica provides innovative packaging solutions that are recyclable and compostable. Kiwi owned and operated Berica is ready for 2021 and delivering sustainable game-changing products.
Learn more: berica.co.nz | sales@berica.co.nz | 0800 237 422
About the author
Sabrina Justen